Peter Οικονομίδης, Global brand specialist, founder of Felix BNI

Peter Economides is a highly experienced global brand specialist, founder of Felix BNI, a brand strategy consultancy based in Athens. His work is focussed on change, on the organisational response to rapidly shifting environments.

As Executive Vice President and Worldwide Client Services Director at McCann Worldgroup, he was responsible for the Coca-Cola global advertising account.

As Head of Global Clients at TBWA\Worldwide, he led the highly successful global relaunch of Apple in 1997.

Current clients include the Affidea Health Group, Oceanco super yachts, the Permira Investment Group, the Pacific Life insurance group, the Benaki Museum, Elbisco and many others.

He serves as voluntary Chair of the International Board of Directors of leading charity, Make-A-Wish, based in Phoenix Arizona. He serves in various capacities on boards of organisations such as HOPEgenesis, the Los Angeles Greek Film Festival, the Washington Oxi Day Foundation and SAHETI School in South Africa.

He is well known for his work on rebranding Greece which, he says, is really about rebranding Greeks. This work is used as course material at some leading universities worldwide.

Peter has received a Lifetime Achievement Award from the Hellenic Council of America.
His work has been recognised by the US Congress.